Summary
Designing a logo for UP Agriverse, an online metaverse created to improve agriculture by
helping farmers and all other indirect stakeholders.
Type
Freelance project
Duration
2 weeks
UP Agriverse is a futuristic, tech-driven ecosystem designed to revolutionize agriculture launched by UP DASP - UP AGREES and funded by World Bank. Built around 10 key components, the platform integrates AI, data exchange, agritech sandboxes, and digital services to empower farmers and stakeholders.
The logo design blends modern technology aesthetics with organic agricultural elements, symbolizing the fusion of innovation and tradition. With a sleek, futuristic approach, the logo reflects the platform’s vision of a digitally connected, progressive future for agriculture.
Visual:
Futuristic
Agriculture
Online
Metaverse
Utility:
Technology
Transforming agriculture
AI use
Data exchange and sandbox
The Process
I sorted keywords for the project after asking the client what kind of direction they want, into visual and utility based keywords.
Ideations
Final Logo
The client's requirement was a straightforward and futuristic representation of the service, and including as many factors as possible.
The logo elements represent different keywords for the metaverse. the leaves represent plant health and agriculture and the root like network system represents how vast the network is, the Wi-Fi symbol integrated in the logo represents the online factor and AI is represented by the stars.
Standee and brochure
